#TagYourHalf is based on new AT&T research that says 57% of people are more likely to stop driving distracted if a friend or passenger pressures them to.* That means half of people are just waiting for someone to tell them to stop! So, tag your better half, your BFF – the one person you can’t live without – encouraging them to stop driving distracted.
The #TagYourHalf social media campaign is part of AT&T’s It Can Wait public awareness campaign focused on a simple, powerful message: Distracted driving is NEVER ok.
AT&T launched the It Can Wait campaign in 2010 to help save lives by changing the behavior of all wireless users who engage in dangerous smartphone activities while driving. To date, more than 15 million pledges – and counting – have been made by people at www.itcanwait.com to not drive distracted.
If you haven’t take the pledge yet, AT&T encourages you to do so.
*Ongoing online survey with 1,804 respondents conducted by Kantar Added Value. Data represented here was collected September 26 – December 18, 2016. National panel sample (ages 15-54, drive and have a smartphone).
April is Distracted Driving Awareness Month. A time when we should all take a moment to remind each other that it’s never okay to double task while driving.
It’s as simple as a glance.
Distracted driving is NEVER OK. You’re never alone on the road, even when you’re alone in your car. That’s the simple message behind AT&T’s IT CAN WAIT campaign against distracted driving. Research by AT&T shows smartphone distractions behind the wheel have grown beyond texting to social media, web surfing, selfies, and video chatting. With Distracted Driving Awareness Month beginning April 1, AT&T is urging you to take the IT CAN WAIT pledge.
Here is what AT&T has learned through its research:
Power of a Pledge:
- More than 14.2 million people have taken the IT CAN WAIT pledge, and 2016 research shows pledging matters and makes a difference.
- According to the findings, almost half of people who pledged said they now don’t use their smartphones while driving.
- Those who share their promise or pledge with others are even more likely to stop, and more likely to speak up to others.
o 4-in-10 asked a friend or family member to not use their smartphone while driving.
o One-third asked a driver to not use their smartphone while driving when riding as a passenger.
o 4-in-10 asked a passenger to operate their smartphone while they are driving.
You’re Never Alone on the Road:
- 2016 research shows that only 36% of drivers look at their smartphone with passengers in the car, compared to more than 6-in-10 (64%) without a passenger.
- People look at their phone even less when the passenger is a child.
- AT&T created a powerful PSA in 2016 to drive home the “You’re never alone on the road” message. You can view it at https://www.itcanwait.com/videos .
- For 1-in-3 drivers distracted driving is a habit.
- Habitual distracted drivers have a false sense of security in their actions. Only 58% feel that using their smartphone behind the wheel is “very dangerous,” compared to 78% of non-habitual distracted drivers. Ironically, they’re also twice as likely to have been involved in a near crash or a collision.
Smartphone Distracted Driving Stats:
- 7-in-10 people engage in smartphone activities while driving.
- 62% keep their smartphones within easy reach while driving.
- Nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And 1-in-10 video chat!
- Facebook tops the social platform list — more than a quarter of those polled use the app while driving. About 1-in-7 said they’re on Twitter behind the wheel. 30% of those who post to Twitter while driving do it “all the time.”
- 22% who access social networks while driving cite addiction as a reason.
- Of those who shoot videos behind the wheel, 27% think they can do it safely while driving.
- Smartphone activities people do while driving:
– Text (61%)
– Email (33%)
– Surf the net (28%)
– Facebook (27%)
– Snap a selfie/photo (17%)
– Twitter (14%)
– Instagram (14%)
– Shoot a video (12%)
– Snapchat (11%)
– Video chat (10%)
- AT&T DriveMode is free to customers of all wireless carriers for iPhone and Android users.
- It is now available in Spanish.
- It helps curb the urge to text and drive by silencing incoming text messages.
- Its auto mode feature automatically turns on the app when you reach 15 MPH and turns it off after you stop.
- AT&T DriveMode can help keep young drivers safe by sending a message to a parent if the app is turned off.
- The campaign has resulted in more than 5 million downloads of the app.
AT&T launched IT CAN WAIT in 2010. Since then, many celebrities have joined the cause to deliver the message via TV ads, concerts, public appearances, Twitter and Facebook.
AT&T’s aggressive social media campaign encourages people to share the #ItCanWait message with friends and follow the @ItCanWait Twitter handle.
The company has also added a virtual reality experience component to the campaign to show the potentially deadly consequences of glancing at your smartphone while driving. You can download the free AT&T VR app and buy Google Cardboard at www.ItCanWait.com/VR to use with your smartphone to experience the IT CAN WAIT driving simulation.
How will you celebrate Distracted Driving month?
You can start by paying it forward…. share this post with a friend or family member. Remind them that distracted driving kills. It’s just as dangerous as drunk driving – and hopefully someday it will be taken as serious as driving while intoxicated. #ItCanWait.
According to scholars and psychologist, the smartphone devices are causing a heist of the apparent preoccupation, not only in adults but also in the kids. Especially when the matter of the availability of the internet over the smartphones is concerned, the hike certainly makes it clear that the extensive users of this technology are addicted to it.
A comparison between the addicting drugs and the smartphone was drawn by a psychologist analyzing that alcohol makes a person addict of it as the consumption of the first sip makes it more enchanting in the next. Similarly, the smartphone usage has been analyzed with the study of over 1,500 users, majorly including teens, that the initial usage raises the urge for the next usage.
Common Sense Media (CSM) surveyed more than 1,200 people including parents and teens which resulted that 50% of the teens accept that they are addicted to the smartphones; while around 60% parents say that their children are addicted to their devices.
The smartphones sale comparison could definitely tell that 50% of the sale of smartphones has grown up in the present year since 2013.
Availability of internet, social media networks, attractive games, handy apps and vast data storage capability has raised the bar of the smartphone usage and so it the mercury of the smartphone obsession rising.
Presently in the world, some states argue that extensive smartphone usage is a disorder and is an addiction but some of the developed states including United States have no view over the smartphone addiction. They take it as just an extensive use, not an addiction as they don’t have any solid base to determine it as a disorder.
Going through some general examples, the roads and streets are the best examples in telling that how much the teens are addicted of the smartphones. A number of accidents happen every day in routine, caused by the teens, as they were busy in using their smartphone and smashed their car into the others or a pole or a pedestrian.
Consequences of Smartphone Addiction:
Almost 80% teens are surveyed who at least check their phone every hour, amid 70 – 72% of teens is found responding to the SMS and the instant feeds instantly. Parents stay worried for their children and the smartphone distraction has increased the ratio of worry in parents. Parents find their children:
- Distracted from studies because of the excessive smartphone use
- Getting physically and biologically weak because of lack of outdoor sports
- Becoming irritating and itchy because of lack of actual social life with friends
- Paying less attention to the family sit downs for the night meal
These situations are particularly an alarm for the parents that ring the bell of danger that their child is getting to a highly distracted venture by paying much heed to their corky device instead of the actual requirements of living.
Some essential preliminary steps are required on the part of the parents to ensure safety and prosperity of their children. It’s initially quite hard for the parents to properly analyze in what ways and how much time is their child giving to his or her smartphone.
Precisely the direct questionnaire would certainly sound like a direct assault to the children which could bring up any of the unexpected results upon parents. Or if the parents inspect the smartphones of their children or restrict them directly to use it, could create a wave of defiance in the homes.
The most preferable and highly recommended solution, and one of handpicks of the experts, are the spy apps. They help the parents to be with their children when they are using their smartphones, virtually.
Contributor: Angela Smith fills in as tech and digital parenting expert. She is managing technical content at cell phone spy software, listen live phone calls, and monitor social instant messaging logs. Follow her on twitter @LatestTechBlog
(Please note, apps should never replace offline parenting. Your communication with your child is crucial in helping them make better online decisions when you’re not there. Experts have also agreed that your child should know if you have installed these apps. Breaking down a trust factor with your child is never a good idea unless there is a good reason or you fear your child is in danger).
Opening doors, holding hands, going steady. When it comes to love, tech isn’t a replacement for in-person chemistry. But sometimes it can help move the relationship along. This Valentine’s Day, AT&T conducted a survey to learn more about technology and relationships and found:
- 36% of respondents agree long-term relationships can start on dating apps.
- Only 7% of respondents are most likely to ask someone on a date via text compared to 27% who are more likely to ask in person.
- 64% of respondents first said “I love you” to their current or most recent significant other in person vs. only about 3% through text or social media.
- 77% of respondents have never broken up with someone via text.
To help you use your smartphone to keep romance in the day and potential pitfalls out, AT&T is offering these Valentine’s Day tech dos and don’ts:
- DO text sweet nothings. Nothing can put a smile on your Valentine’s face quicker than an unexpected, romantic text from out of the blue. A short text like “I LUV U” or “MISS U” can make your significant other suddenly happier to see you when you get home. But remember, don’t over-abbreviate and stick with terms and symbols that most people know and use.
- DO share love notes. Rekindle memories of the ‘old-fashioned’ paper love notes once exchanged in school by sending your Valentine a love quote or saying through one of the free apps in your smartphone’s app store, like Love Quotes and Sayings or Love Notes.
- DO take advantage of free apps to plan your romantic evening. Want to find the perfect bottle of wine, order flowers, buy chocolates or make dinner reservations quickly and on-the-go? There are lots of apps for that, and many are free! For example, 1800Flowers features a selection of best-selling flowers. Find Chocolate helps you locate the nearest chocolate shops, and OpenTable allows you to book a table at more than 20,000 restaurants, browse menus and search by cuisine, price or location.
- DON’T check your texts and emails at the table. You’ve gone to the trouble of planning a romatic dinner for your sweetheart, so why risk ruining it by checking your device for messages while at the dinner table? Give your Valentine the gift she likely values the most: your undivided attention.
- DON’T text it if it’s better said face-to-face. Plan to pop the question on the most romantic day of the year? Think through your approach before you do. You know your Valentine better than anyone else. Would a face-to-face proposal have greater meaning for her or would she find a proposal via text more romantic? On the flip side, if something doesn’t go as planned on the special day, avoid texting while frustrated or angry. Instead, pick up the phone to hash things out.
Courtesy of AT&T.