ItCanWait57April is Distracted Driving Awareness Month, but beginning Monday, April 11th, AT&T started encouraging the public to join the  #TagYourHalf conversation on Twitter.

#TagYourHalf is based on new AT&T research that says 57% of people are more likely to stop driving distracted if a friend or passenger pressures them to.* That means half of people are just waiting for someone to tell them to stop! So, tag your better half, your BFF – the one person you can’t live without – encouraging them to stop driving distracted.

The #TagYourHalf social media campaign is part of AT&T’s It Can Wait public awareness campaign focused on a simple, powerful message: Distracted driving is NEVER ok.

AT&T launched the It Can Wait campaign in 2010 to help save lives by changing the behavior of all wireless users who engage in dangerous smartphone activities while driving. To date, more than 15 million pledges – and counting – have been made by people at to not drive distracted.

If you haven’t take the pledge yet, AT&T encourages you to do so.

*Ongoing online survey with 1,804 respondents conducted by Kantar Added Value. Data represented here was collected September 26 – December 18, 2016. National panel sample (ages 15-54, drive and have a smartphone).